Cosmetic Launch Roundup: August 1-16, 2018

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August. “The dog days of summer.” The last month of summer before the leaves begin to fall and we officially welcome Autumn (my favorite season). I’ve never paid much attention to makeup releases during August but then again there have never been so many that have caught my eye. But these first two weeks of August look tempting… Shall we begin?
Essence Makeup has released a highlighting compact called Glow Like a Mermaid! And if that wasn’t good enough, the brand also launched a collection of holographic products.
The line includes a lip gloss (five colors), a highlighting stick, an eyeshadow palette, and an eye pencil (four shades). Each item is under $7 and will be available at Ulta soon.

Lip gloss- Dragonfly Shimmer
Glow Like a Mermaid

Nyx Cosmetics has released so many lip products this summer that it was hard to keep track but I managed (barely). For their new lip glosses, Nyx took a darker turn and has launched the limited edition Midnight Chaos. Featuring twelve shades that range from dark blues, purples and black to lighter shades like a shimmery purple. Price point? $9 each.

Face Candy has been relatively quiet and hasn’t released any eyeshadow palettes since the Atlantis palette; gorgeous palette filled with blues and greens reminiscent of the ocean. Now imagine the surprised and happy reactions from Shop Hush app fans when Face Candy announced their new palette featuring 16 shades.

Disco Fever
Disco Fever delivers on its namesake; the shimmer shades remind me of the discotheques and the disco balls glistening everywhere. Comprised of four matte shades and twelve shimmers, dare I say that this palette is geared towards shimmer shade lovers?
This palette will be launched on Thursday, August 2 on the Hush app.

Beauty Bakerie is gearing up to release their new Milk and Honey palette and brush on August 1st. The new product is a collaboration exclusive between Beauty Bakerie and Riley Rose; as such, this highlighting palette will be available at Riley Rose locations and at Beauty Bakerie’s site at a later time. 

Milk and Honey highlighting shades
Milk and Honey packaging
Makeup Revolution has done four collaborations so far: Sophdoesnails, Makeupbytammi, Carmimua, and as of last week, Kisu. Well, it seems the brand has no plans of slowing down their collabs because they released a teaser image on Instagram featuring British Youtuber Imogen Hudson. Fans of both Makeup Rev and Imogen are eagerly anticipating the new palette (as am I).
The palette and the reveal video will be released August 1st.

*Update: I stayed up until 5:30am EST and Makeup Revolution released everything half an hour early! I am so proud of Imogen and the TWO beautiful palettes she created. One of the palettes is an eyeshadow palette and the other is a highlight/contour product. Both are available on Makeup Rev’s site and are $15 each.

Highlight to The Moon
Imogenation eyeshadow palette


Jcat Beauty has been teasing a new product but won’t disclose any details other than images of the product swatches. I’m assuming that it is a new concealer. The shade range is disappointing but I realize that Jcat is a smaller brand so I’m not “hating” too much. A launch date has not been given but I will update this article when more details are released.
Mystery product
Essence Makeup is included in this section too because the brand announced three new eyeshadow palettes but have not given a release date. The palettes are simple (in a good way) with two palettes giving neutral shades while the other gives off an ethereal vibe with its bright colors. As soon as the palettes are launched, I’ll post an update.
Rude Cosmetics has cute themes and packaging for their palettes that are outside the box (which I love). It should come as no surprise that this indie brand is serving us with some sass and Clueless vibes in a palette called Whatever.
Palette cover
Ooh the shades

Can we take a moment to appreciate these colors? This palette is perfect for the last hurrah of the summer. The purple shades are gorgeous… You know what, the whole palette is gorgeous so we’ll leave it at that! I’ll keep you updated on the price and release date.


I have to admit that August is shaping up to be a good month for makeup addicts. Indie brands are coming out of the shadows to give us unique and refreshing takes on eyeshadows while the bigger brands are releasing their own bestsellers. Which product and/or brand are you looking to try? Sound off in the comments and make sure to follow The Trendy Wallet on Instagram, Twitter, Facebook, and/or Pinterest. Oh, and be a pal; please subscribe for the latest from this blog 🙂

Photo credits:
Essence Makeup (website/Instagram)
Nyx Cosmetics (Instagram)
Face Candy (Hush App page)
Beauty Bakerie (Riley Rose website)
Makeup Revolution (Instagram)
Jcat Beauty (Instagram)
Rude Cosmetics (Instagram)

©2018-2019 The Trendy Wallet

 All written content is copyright of AJ Monique. View privacy policy for more details.

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