Cosmetic Launch Roundup: January 17-24, 2021

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Good vibes and beautiful collections all around this week. Valentine’s Day is heavy on the brain with several collections and bundles going up on websites while some brands kept the new year feeling for a bit longer.

Bebella Cosmetics released its Valentine’s collection, Sweetest Valentine. With adorable packaging, the collection features the 16-shade eyeshadow palette of the same name ($12) and the Blushing & Crushing blush palette ($9). There is also a PR set for $24, with all the products available on Bebella’s site.

Questa Cosmetics came through with two eyeshadow palettes celebrating two things that February is known for. First up is the For The Culture palette ($24.99), which highlights Black History Month and features an African theme and artwork. Then the Forget Me Not palette ($21.99) is perfect for getting a flirty Valentine’s Day look. Both palettes are sold on Questa’s website.

Kes Cosmetics has love on the brain as seen with their Valentine’s Collection, consisting of an eyeshadow palette and lash adhesive eyeliners. The Kiss Me palette ($28) features 15 flirty shades. The eyeliners ($9.57 each) come in 10 shades: transparent, black, dark purple, purple, pink, salmon, orange, yellow, green, and blue. If you want the full collection, the bundle is $123. Every product is available on Kes’ site.

Ferocious Beauty Cosmetics finally launched the Darkness Rising collection. This collection was mentioned before during the preorder phase, but the collection is now here to stay. The eyeshadow palette ($35), 4 liquid lipsticks ($17 each), and liquid highlighters ($25 each) plus a bundle option (palette, 4 lipsticks, and 1 highlighter; $100) are sold online.

Bella Jay Lashes dropped two surprise palettes on the 23rd. First is the 10-pan 1990 eyeshadow palette. This palette has 5 matte shades and 5 pressed glitters, all for $24. Then the brand dropped the Honey face palette ($30), with three blush shades and three highlighting shades. Both palettes are sold on Bella Jay’s site.

Playing In Makeup by Yolondo gave us another glamorous collaboration with the Serenity eyeshadow palette, created by MUA BrittKBeauty. This 30-pan palette has a wide variety of shades for any bold look and retails for $45 on PIMBY’s site.

Lycheexo added 8 more shades to their water-activated liner collection. The Bright Water Liners are available in pink, red, orange, yellow, green, blue, purple, and black. Each shade costs $9.49 USD (converted from pounds) and the bundle is $62 USD on Lycheexo’s website.

Ucanbe Makeup had us guessing shapes with the Abstraction eyeshadow palette, a huge 72-pan palette with a myriad of colors for every type of look. Abstraction is $27.99 online.

Colourpop unleashed its animalistic side with the Wild Child collection. The full collection ($59) includes the eyeshadow palette ($12), 2 Pressed Powder blushes (Jet Set and Trippin; $8 each), 3 Super Shock Shadows (Run Wild, Basic Instinct, Free Reign; $6 each), and 3 Lippie Stix (Brat Pack, Sassy, Oh Behave; $7 each). Everything is sold online.

Lurella Cosmetics went back to the 80’s with the eclectic Totally Tubular eyeshadow palette. This 20-pan palette features the bright colors and rad vibes from one of the greatest decades of the 20th century. Totally Tubular is $22 on Lurella’s site.

Alter Ego dropped two new eyeshadow palettes and a brush set. The brand first revealed Canyon ($16), a dupe of the Natasha Denona Bronze palette. Then Blooms ($16) was teased, a flirty palette that duped Natasha Denona’s Love palette. Then the 12-piece brush set ($26) rounded out the releases. You can pick up your favorite launch from Alter Ego’s website.

Kara Beauty had love on the brain and manifested it with cute Valentine’s bundles. There are 10 bundles, 5 with a glitter lip gloss and pressed eyeshadow ($9 each) and 5 with a lip crayon and lip gloss ($9 each). Spoil yourself (and loves ones) with your bundle of choice on Kara’s site.

Moira Beauty surprised us with new palettes. Four eyeshadow palettes, collectively called the Essentials collection, arrived with pizzazz. Each palette has 12 shades, costs $15, and are named Essential Nudes (neutrals), Loved By You (pinks and purples), Seriously Chic (earthy tones), and Modern Beauty (neutrals and pinks). Oh, and there is a bundle option as well ($48). Grab your essentials on the brand’s site.

BH Cosmetics geared up for Lunar New Year with their collaboration with beauty influencer Xixi Yang. Lunar New Year: 2021 Edit features the eyeshadow palette ($21), Liquid eyeliner ($8), 2 pairs of lashes ($10 each), and 2 OMG! Glitter Face and Body Gels ($12). Everything is available on BH’s site.

One week left in January and the launches keep getting better. Tell me your favorite release from this week in the comments and make sure you’re following both this blog and my social media (links in the sidebar and footer) so you don’t miss a Roundup, review, or whatever else I write.

Photo Credits:

Bebella Cosmetics (Instagram)

Questa Cosmetics (website)

Kes Cosmetics (Instagram)

Ferocious Beauty Cosmetics (Instagram)

Bella Jay Lashes (Instagram)

Playing In Makeup by Yolondo (Instagram)

Lycheexo (Instagram + website)

Ucanbe Makeup (Instagram)

Colourpop (Instagram)

Lurella Cosmetics (Instagram)

Alter Ego (Instagram)

Kara Beauty (website)

Moira Beauty (Instagram)

BH Cosmetics (Instagram)

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3 comments on “Cosmetic Launch Roundup: January 17-24, 2021”

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