July has been quite the month for product releases and this last week was no exception. This Roundup is slightly shorter but the products are still mesmerizing. Be sure to catch up on the previous Roundups and follow Indie Clique for more.
Continue reading “Cosmetic Launch Roundup: July 25-31, 2020”
Welcome to another dupe article, back by popular demand. I am so excited to kick off this month with a new brand and, of course, affordable palettes. This time we’re looking at the brand Alter Ego, which launched back in 2019 and has since gone on to create gorgeous dupes of high end brands. https://shopalterego.com/
Glamlite rounded out its Dessert collection with the scrumptious Cake palette. This palette has 20 bursts of color with the shades being named after popular cake frostings or flavors like chocolate, red velvet, and strawberry. The Cake palette costs $40 and is available for pre-order on Glamlite’s site, which ship out on Valentine’s Day.
Colourtory started 2020 strong with an assortment of new items. First to launch was the Coffee Shop palette, a pretty neutral toned palette costing $18. Then came the four new lash styles Guiselle, Mathilde, Penelope, and Amèlie, each costing $5. To hold these lashes, a Flower Lash case ($5) was introduced and quickly followed by a leather bracelet ($5) and a Lipgloss Keychain ($7). Everything is on Colourtory’s website.
Alter Ego launched something other than eyeshadow this week. The brand now has Matte Liquid Lipsticks. The lipsticks come in six shades and cost $6 individually or you can grab the bundle for $28. The lipsticks are available online.
Wet N’ Wild wished us a kissable new year with the Mega Last Matte Lip Color lipsticks. Available in 3 semi-matte shades, there is a lipstick for day or night glam. Each lipstick costs $3 and are available on Wet n’ Wild’s website.
Ruby May Cosmetics felt spacey with their Intergalactic eyeshadow palette. The 8-pan all glitter palette is a stunning addition to anyone’s palette collection. Grab Intergalactic for $29.99 online.
E.l.f Cosmetics chose to take a nibble of attention from the beauty community through their Bite Size palettes. 8 palettes with 4 shades each, these palettes have color stories ranging from earthy to jewel tones to neutral glam. Each palette is only $3 (score!) and are available on Elf’s website.
Kara Beauty kicked off 2020 with lashes for days. The Fabulashes collection are faux mink and features a whopping 48 lash styles ranging from natural to flirty to dramatic. Each style costs $5.99 and are available only on Kara’s site.
Sugary Cosmetics teased the first product in its upcoming Valentine’s Day collection and it’s the Sweetheart brush set. There are 12 brushes inspired by heart-shaped candies and costs $28 on the brand’s site.
2020 is off to a decent start but I want to know your thoughts. Comment your favorite launch and be sure you’re following Indie Clique for future product launches, reviews, and more. You can also find me on social media (links in the sidebar).
Photo Credits:
Glamlite (Instagram)
Colourtory (website)
Alter Ego (website)
Wet n’ Wild (Instagram)
Ruby May Cosmetics (website)
E.l.f Cosmetics (Instagram)
Kara Beauty (Instagram)
Sugary Cosmetics (website)
©2020 Indie Clique
All written content is copyright of AJ Monique. View the privacy policy for more details.
This week is definitely the week of palettes and celebrations. Colourpop is turning 5, Kara Beauty extended its Pro line, and many other launches you need to know are all done below. Happy reading!
