Tag: SparrowCosmetics

Cosmetic Launch Roundup: October 1-15, 2018

We are officially in the month of October and it’s hard to believe that there are only two months left of 2018! I am excited to see what else the beauty industry comes up with for the remainder of the year, but first we need to celebrate the fall season with this roundup. Makeup Revolution

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Rise of Indie Brands

With the rise of social media, companies have a wider reach and consumers are able to connect with their favorite brands. In some ways this means that makeup juggernauts and high-end brands like Urban Decay, Tarte, and MAC have huge followings while some like Wet N’ Wild, Colourpop, and Nyx are growing exponentially. Then you

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